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Brawl Stars makes $10 million in its first week, but is well behind launch of Clash Royale
Brawl Stars, the new multiplayer mobile arena action game from developer Supercell, finally launched globally last week for Android and iOS, over a year since it first soft-launched in Canada on iOS in June 2017. This week, a new report states that the game has generated over $10 million in revenue in its first seven days after the global launch.
The report comes from the research firm Sensor Tower. In a chat with VentureBeat, Sensor Tower co-founder Alex Malafeev stated that revenue numbers for Brawl Stars were excellent, and added that in the U.S., they were about 20 times more than a similar game, Arena of Valor, made in the U.S. during its first week. Brawl Stars made $3 million just in the U.S. alone, according to Sensor Tower, and the game has also done very well in Japan, with $1.6 million in revenue from that country in its first seven days. The report added that the game was number one for downloads on the Google Play Store in 20 countries, and was in the top 10 regarding revenues in 29 countries.
While all those revenue and download numbers are good, the launch week for Brawl Stars was well behind that of Supercell’s last game, Clash Royale. That game generated $38 million in revenue when it launched globally back in March 2016, according to Sensor Tower. Clash Royale also had about 30 million downloads in its first week, while Brawl Stars had 15 million downloads.
However, Sensor Tower points out in its report that Clash Royale launched in China during its first global week, and made about a quarter of its first-week revenue from that country. Brawl Stars has yet to make its debut in China. In addition, Malafeev told VentureBeat that Clash Royale had an advantage in that it was a spin-off of another highly successful Supercell game, Clash of Clans, while Brawl Stars has no such link with earlier games from the developer.