One of the biggest online shopping days of the year is fast approaching. No, it’s not Black Friday  — It’s Amazon Prime Day 2019. The annual event for Amazon Prime subscribers allows them to save lots of money on tons of products, particularly on Amazon hardware items.

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If you are unfamiliar with Amazon Prime Day, here’s a quick look at what it is all about, when it will launch in 2019 and what kinds of deals we can expect to see from this huge shopping event.

Amazon Prime Day 2019 – What is it, exactly?

The Amazon Echo Dot and Fire TV Stick 4K.

Amazon Prime Day first launched in 2015. Basically, it’s a huge annual event for members of Amazon Prime, the subscription service that Amazon first launched in 2005. Amazon Prime Day offers lots of discounts on items in Amazon’s catalog during the time period. This will be the fifth anniversary of the shopping event.

The 2018 edition of Amazon Prime Day resulted in over 100 million products bought by Amazon Prime members, and the best selling items were Amazon’s own Fire TV Stick and Echo Dot smart speaker. Revenues from the event exceeded $1 billion in 2018, and that will likely be the case for this year’s event.

Amazon Prime Day 2019 – When is being held?

Amazon has yet to officially confirm the specific date for Amazon Prime Day 2019 as of this writing. We expect that the actual dates will be revealed sometime in late June or early July. Previous Amazon Prime Day events have been held in mid-July.

In 2018, Amazon Prime Day was expanded to 36 hours, or one and a half days. It’s possible that Amazon could keep that time frame for Prime Day 2019, or it could even go longer, expanding to two full days or evena whole week. In 2018, Amazon also had special discounts for Prime members for an entire week as part of Prime Day at its Whole Foods grocery stores.

Amazon Prime Day 2019 – Where is it being held?

While we don’t yet know what countries will be a part of Amazon Prime Day 2019, the list of countries that participated in the event in 2018 included:

  • Australia
  • Austria
  • Belgium
  • Canada
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Luxembourg
  • Mexico
  • The Netherlands
  • Singapore
  • Spain
  • The United Kingdom
  • The United States

It’s possible that other countries could be added to this list for Prime Day 2019, and others removed.

Amazon Prime Day 2019 – Do I really need to sign up for Amazon Prime to get Prime Day deals?


In a word, “Yes.” Amazon Prime Day is a way for the retailer to get more people interested in signing up for an Amazon Prime membership. If you already are a Prime subscriber, you are all set to get the big discounts and special offers that will be a part of Amazon Prime Day 2019.

If you have never signed up for Amazon Prime, or if you have signed up in the past but have not been a member in the last 12 months, the good news is that you can get a 30-day free trial to Amazon Prime. That means you can participate in Amazon Prime Day, buy your discounted items, and then cancel your subscription before the trial period ends if you want, and not pay a single Prime fee. 

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If you enjoyed Amazon Prime Day, and also like the ongoing features that Prime members enjoy beyond the special shopping day, you can continue your subscription at a rate of either $12.99 a month or $119 for an annual membership. If you are a qualified college student, you can sign up for Amazon Student Prime, which has a six-month free trial, followed by either a monthly rate of $6.99 or an annual rate of $60 a year. It’s possible that the heavy discounts during Prime Day could more than pay for a monthly or annual Amazon Prime subscription, depending on which products you get, and how much their price is cut.

Amazon Prime Day 2019 – Look for big discounts from other retailers, too

Because Amazon is so huge in the online shopping industry, it’s likely that other retailers like Walmart, Target, Best Buy and others will try to offer deep discounts on various items on their online sites around the same time period as Amazon Prime Day. They not only want to compete with price cuts, but will also emphasize that customers will not have to sign up for any special membership subscription to take advantage of their offers.

Amazon Prime Day 2019 – Stay tuned for more info

We plan to update this post with more information on Amazon Prime Day 2019 as it gets nearer. Stay tuned as Amazon will likely reveal its official Prime Day 2019 dates, along with some special events and early discounts as well, leading into Prime Day (or maybe this year Prime Days) itself. Finally, we will pick our own favorite sale items from Prime Day 2019 when it finally begins.