• Four million people started Amazon Prime free trials or began paid memberships during the holiday sales
  • Echo Dot and Fire TV Stick with Alexa Remote topped charts, as Amazon sells “millions” of its own devices
  • Smart home products like smart plugs and robot vacuum cleaners also sold well


The holiday sales may be over, but online retail giants are already rolling out “year end deals” and likely eying further discounts in January. Yet while the sales season never really ends, it’s always fascinating to see which products are proving popular with consumers at any given time.

With that in mind, Amazon has released a cheerful sales report for the holiday season. After reading the results it’s not hard to see why the company is in such a celebratory mood either, as according to a press release, more than four million people “started Prime free trials or began paid memberships” around the world during the recent discount bonanza.

The biggest winner for Amazon, however, was its hardware, with the retailer enjoying a “record holiday shopping season” for Amazon Devices. Apparently, “millions more devices” were purchased worldwide compared with the same period last year.

Editor's Pick

The Alexa-powered Echo Dot and Fire TV Stick with Alexa Remote led the charge as two of the best-selling products across all categories, regardless of manufacturer, says Amazon.

While this is undoubtedly an impressive feat, it’s worth noting that Amazon (as expected) has not released any actual sales figures, so drawing any comparisons with rival devices which also enjoyed similar price cuts – like the Google Home Mini or Chromecast – isn’t all that helpful at this stage.

Thankfully, there are plenty of other interesting details in the report. For example, Amazon says that the Echo Dot’s sales were bolstered by users buying more Echo Dot units via Alexa voice commands. Other popular voice purchases included the Fire TV Stick (again), and the TP-Link Smart Plug Mini.

In fact, TP-Link’s affordable smart plug was the best-selling smart home product in the US and worldwide, says Amazon, while robot vacuums also proved popular in the general home category.

On the digital front, the most requested song from Alexa users was apparently “Jingle Bells”, while Michael Bublé’s Christmas was the most played album on Amazon Music. Ugh. Meanwhile, Mariah Carey’s “All I want for Christmas is you” was the most streamed holiday for the second year running.

Over on Prime Video, the most watched series was The Grand Tour, the most purchased movie was Elf, and the most watched Amazon Original movie was The Big Sick – a wonderful film which you should absolutely see if you haven’t already.

Did you pick up any bargains during the holiday sales? Let us know in the comments.