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Amazon to stop selling Google's Chromecast, Apple TV and others come October 29

Amazon will soon stop selling media streaming devices that don't play nicely with the company's Prime Video streaming service.

Published onOctober 1, 2015

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From Google’s second-generation Chromecast to the recently-announced Apple TV, media streamers have been really improving as of late. Unfortunately you won’t be able to purchase these devices from a certain major online retailer come October 29th, as Amazon has just revealed that it will stop selling Google’s Chromecast and other devices that don’t play nicely with Amazon’s Prime Video service. In an email sent to its marketplace sellers earlier today, Amazon said that starting today, no new listings for these products will be posted and that all existing inventory will be removed on Thursday, October 29th.

Here is Amazon’s official statement on the matter:

Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBOX, PlayStation and Fire TV are excellent choices.

Amazon just recently announced its new Fire TV and Fire TV Stick, which of course play nicely with Prime Video. It’s not out of the ordinary for an online retailer to stop selling competitors’ products, but it’s still a shame that a retailer as large as Amazon is choosing to go this route. As of right now, only sales of the Google Chromecast, Apple TV and Nexus Player are affected, though we’re not sure if this change will go into effect for other Android TV devices.

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