• Alcatel announced three lines of devices to provide compelling options for all budgets.
  • All of the devices will feature the company’s new universal design language.
  • The new design language is based on the 18:9 display aspect ratio.


Today at CES 2018, Alcatel announced its brand new lineup of phones for 2018. The company says it’ll sell phones in three distinct pricing tiers. But just because you pay less doesn’t mean the device will suffer. The company developed a new universal design language to give customers compelling options no matter how much they have to spend.

The new design language centers around displays with an 18:9 aspect ratio. The 18:9 trend took over the smartphones this year with everyone from Samsung, LG, and Google to smaller companies like Doogee and Gionee producing phones with the elongated aspect ratio. TCL, the company that designs and manufactures Alcatel devices, will provide the displays. TCL is a top-three LCD panel producer and claims the title of “fastest growing TV brand in America.” Using its displays provides “access to critical manufacturing efficiencies and billions of dollars in research and development.”

Alcatel 5 Series

Now, onto the devices. As we mentioned, they will come in three price ranges. The Alcatel 5 Series will be home to the company’s budget flagship device. The 5 Series is designed to provide maximum performance, but retain a price point well under other flagship phones. This is a move that Alcatel has been pulling off for years with the Idol 3 and Idol 4S. Phones in the Alcatel 5 Series will feature premium materials, face unlocking, and a battery designed to last all day. While the company didn’t confirm it here, earlier leaks pointed to a single rear camera, a USB Type-C port, and a 3,000 mAh battery.

Alcatel 3 Series

The Alcatel 3 Series will offer the company’s mid-tier options. The 3 Series devices offer an 18:9 display, which the company describes as “large and high-resolution.” We don’t know exactly how large or high-resolution Alcatel means, but there could be several options in the 3 Series if earlier reporting holds true. Alcatel also says that the 3 Series devices will feature dual-cameras and a beautiful design.

Alcatel 1 Series

The Alcatel 1 Series will be the company’s most affordable lineup of devices. The devices will feature unibody hardware and stylish designs. They are made of premium materials, but we don’t know which materials those might be quite yet. Like both the 5 and 3 Series, devices in the 1 Series will feature face unlocking.

We’re a little light on details, but Alcatel is only giving us a little taste right now. The company promises more details next month at Mobile World Congress. Until then, check out our other CES 2018 coverage!