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Mobile marketing company Appboy claims that the week-one adoption rate of both the Google Pixel and Google Pixel XL smartphones are greater than that of the Nexus 6P. The Google Pixel has reached 0.016% of the smartphone market share after the first week, while the Pixel XL achieved 0.020%. The Nexus 6P took more than two weeks to hit the same level.

Appboy analyzed more than 100 million apps on devices between October 20 and October 27 to ascertain the figures. It’s speculated that the number of sales would have been even higher were the Pixels not restrained by Google and Verizon’s stock volumes.

 

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The growth rate for the Pixel and Pixel XL after their first week on sale reached 274% and 158% respectively. Though the Pixel’s week-one growth rate far exceeded that of both Samsung’s Galaxy S6 and Galaxy S7, it represents nowhere near the same overall market share that the Korean company’s major flagships achieved across the same period.

Unlike its previous Nexus-branded smartphones, Google invested significant resources in marketing the Pixels during their launch. So far, it looks like it’s paying off.

Is the Google Pixel a more attractive prospect than the Nexus 6P was at launch? Give us your thoughts in the comments.

Scott Adam Gordon
Scott Adam Gordon is a European correspondent for Android Authority. Follow him on Twitter and Google+ at the links.