Analysis: The Kindle Fire HD, what it’s got and what it hasn’t got

September 7, 2012
39 19 13

    As the dust settles from Amazon’s special event, which included three new Kindle Fire tablets, a new Kindle e-reader and the¬†launch of the Kindle Fire in the UK and Europe, it is time to look a little deeper into the new Kindle Fire HD and see how it stacks up against the competition. What unique features does it have and what is it missing?

    Price

    Before looking at features it is important to look at the pricing. Not everyone is a millionaire and most of us have a budget. Pricing is a crucial factor when choosing a tablet and Amazon have aimed the 7 inch Kindle Fire HD directly at the Google Nexus 7. Both tablets start at $199 and have a model with more storage for $249. However the key bonus for the Kindle Fire HD 7 is that it comes with 16GB of internal storage for $199 and not 8GB like the Nexus 7. The bigger model has double that of the bigger Nexus 7 with the Kindle sporting 32GB while the biggest Nexus only holds 16GB. Another competitor is the newly announced Kobo Arc which is due to hit stores in November. Its pricing is similar to the Nexus 7 with 8GB costing $199.99 and the 16GB model setting you back $249.99.

    Moving up to the bigger form factor, the Kindle HD 8.9 starts at $299 for 16GB while the 32GB model costs $369. It isn’t fair to compare this to the Nexus 7 but you can compare it to the iPad which starts at $399 for an iPad 2 or $499 for a ‘new iPad’. Both come with 16GB of flash storage.

    Finally, the revamped Kindle Fire (non-HD) is priced at a jaw dropping $159 (¬£129 in the UK). That means you get a dual-core, 7 inch, 1024×600 Android tablet with IPS (in-plane switching which means better viewing angles) and¬†8GB of storage for $20 more than a Kindle Keyboard 3G… Impressive.

    So clearly in terms of raw price, Amazon has done an incredible job and is the clear winner.

    Features

    So the new Kindle Fire range is brilliantly priced, but what do you get for your money? The unique features of the Kindle Fire HD are:

    • Dolby Audio and¬†Dual-Driver Stereo Speakers – The¬†dual-driver stereo speakers are on both sides of the display and when combined with the Dolby Digital Plus technology, the result should be the closest thing to home¬†theater¬†sound that you can get from a tablet. The¬†Kindle Fire HD also has audio profiles which change depending on what you’re doing. The output is optimized for different activities like watching a movie or listening to music.
    • Two Antennas and Dual band support – Amazon say that the Kindle Fire HD has 40% faster Wi-Fi compared to the ‘new iPad’. By using¬†dual Wi-Fi antennas and Multiple In/Multiple Out (MIMO) technology the tablet can send and receive over both antennas simultaneously. It can also use the¬†5 GHz Wi-Fi frequency (used by¬†802.11a) in conjunction with the¬†2.4 GHz band. The tablet is able to¬†automatically switch between the two and use the less congested 5 GHz band for better range and less interference. Of course, you will need a dual-band router to take full advantage of these features.
    • 11 hour battery life – The Google Nexus 7 has a¬†9.5 hour battery life, while the iPad lasts about 10 hours. Amazon are claiming that the 7 inch Kindle Fire HD will last for 11 hours. Hype? Perhaps slightly exaggerated, but still an impressive number.

    So clearly the dual-core,¬†1280×800 Kindle Fire HD has a lot to offer, but what is missing:

    • GPS and magnetometer – One of the neat features of the Nexus 7 is that it includes a GPS and¬†magnetometer which means it can be used for turn-by-turn navigation as well as for a whole bunch of location aware services like Google Now. But the Kindle Fire HD has none of these. This means that the Fire HD is a very much stay at home device. For many that will be fine, but for some this gives the Nexus 7 the edge. The 3G versions of the iPad also have GPS where as the¬†Kindle Fire HD 8.9 inch 4G LTE does not.
    • Bluetooth and NFC – Does a tablet need¬†Bluetooth¬†and NFC? I don’t know, but the Nexus 7 has both and the iPad has Bluetooth. If you need them then the Kindle Fire HD isn’t for you.
    • Decent cameras – Devices like the iPad and Samsung Galaxy Tab 2 include rear and front facing cameras. The Nexus only has a front facing¬†1.2 MP camera while the Fire has an¬†unspecified¬†front facing camera. Do people take photos with their tablets? Nah! Is a front facing camera useful? Yes! Is the front facing camera on the Fire HD good enough? Yet unknown.
    • Lack of Google Play – Just about every Android device in the universe offers access to Google Play (with the¬†exception¬†of some low-end Chinese makes) but Amazon has its own ecosystem for films, TV, music and of course apps. The Amazon Appstore isn’t as large as Google Play but all the essentials are¬†available¬†both in terms of free apps and paid apps. Some people don’t like it. If you absolutely need access to Google Play then none of the Kindle Fire devices are for you.

    Summary

    The¬†situation¬†is basically this: if you need Google Play, GPS and NFC then don’t buy a Kindle Fire HD. Otherwise, considering the price and the 16GB/32GB of storage, the Kindle Fire looks like an excellent choice. Watch out for more in-depth reviews when the devices become¬†available.

    Which way will you go? Does the Kindle Fire HD look attractive to you?

    Comments

    • http://twitter.com/vinceklein Vince Klein

      The Nexus 7 does not have any means to get an HDMI signal out. That¬īs a dealbreaker for many.

      • http://www.garysims.co.uk garysims

        Vince,

        Yes HDMI is a plus for the Kindle Fire HD, good point.
        Gary

      • WestIndiesKING

        cant you use the MHL cable? I thought you could.

        • http://twitter.com/vinceklein Vince Klein

          No unfortunately not.

    • rajitsingh

      The preview videos show the UI to be extremely laggy. If if that is due to an early build of the OS, using it over stock 4.1 just won’t happen for me.

      Top that off with the much larger and much more widely available content store, I choose the Nexus 7.

    • MasterMuffin

      I wouldn’t buy the kindle because of the skin and the future updates and support that it won’t have like nexus

    • Abir

      i think the kindle fire gets a look in because the base fire HD has more flash memory than the nexus 7 (16gb vs 8) guess google thought people needed NFC more than on board memory as everybody is living the cloud dream and the 16gig nexus is a total rip off 50 bucks for 8g flash is just ridiculous

      • http://www.garysims.co.uk garysims

        Abir, Good point… With the Kindle Fire HD the extra 50 bucks get you 16GB!

        Gary

    • Charlie Klementowich

      I don’t get people being upset with lack of memory. Isn’t 16 gigs enough for a season or 2 of a show, a few good movies and lots of music.? I always saw a tablet as something to store some hours of entertainment, not everything a person digitally owns. That being said, I value the gps and front facing camera most. I just wish I had 3g and a better camera on my nexus 7 :-

    • http://twitter.com/Arthurknight Michael J

      I’d get it but I have to have Flash player and so this baby will have to be on my wish list, down the line.For now I’m going to get my android tablet and surf the web and watch videos for free on Hulu and Crackle.com.

    • http://www.facebook.com/nathancarlson Nate Carlson

      The Kindle Fire HD *does* have Bluetooth (http://npc.me/Ow7PGA – look under the “Beautifully Simple” section – “Integrated Bluetooth Connectivity”).. as does the HD 8.9″.

      Agree that a GPS would be nice.. don’t really care about NFC.

    • Dan

      I have just checked with ifixit website, it shows the kindle fire hd has Broadcom BCM2076 Multifunction Monolithic IC with GPS and GLONASS AGPS, Bluetooth 4.0, and FM Receiver/Transmitter, I am really confused………….does it has gps or not? anyone know?

      • samantha

        it does have bluetooth apparently, my friend over in america has one :) xx

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