The Kindle Fire and Kindle Fire HD are leaving the USA for the first time. The two new 7″ tablets, which Amazon announced yesterday, will be available in the UK and mainland Europe from October 25.

Price wise for the UK, Amazon has done a reasonable job and fortunately long gone are the days when $100 in the USA meant £100 in the UK. In the USA the Kindle Fire HD cost $199 for the 16GB version and $249 for the 32GB version. In pure exchange rate terms (without considering sales taxes and import duties) that would mean £125 and £157, respectively. But things like VAT (sales tax) do exist and so the Kindle Fire HD will be available for £159 for 16GB and £199 for 32GB, not bad!

In mainland Europe, the conversion hasn’t worked out so well, apparently $1 does equal 1 Euro (whereas in fact $1 is 0.80 Euros). So the 16GB Kindle Fire HD is EUR 199 while the 32GB variant is EUR 249. That works out at $251 and $314, not as nice! As for the revamped Kindle Fire (non-HD), it will hit the UK shores for just £129, while in Europe it will cost EUR 159.

Interestingly the Kindle Fire and Kindle Fire HD will also include advertising. As we revealed yesterday the entire Kindle Fire family is now ad-supported and that includes the models coming to the UK and Europe. According to, these personalised special offers and sponsored screensavers will include offers on items like Kindle accessories or products from Amazon’s digital catalogue (kindle books, apps, games and music). The offers will be displayed on the screensaver and on the bottom of the home screen.

If you live in the UK or mainland Europe and are thinking about getting a Kindle Fire then leave a comment below and let me know your thoughts.


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