- Xiaomi announced it will launch in the U.K. November 8 with a flagship smartphone and smart home devices.
- The company will also open a Mi store in the U.K. November 10.
- The flagship smartphone might be the recently-announced Mi Mix 3.
Even though Xiaomi sits pretty as one of the world’s largest smartphone manufacturers, the company announced it will officially make its way to the U.K. starting November 8.
Products that Xiaomi plans to sell in the U.K. include a “flagship smartphone” and several of its smart home products. We can assume the unnamed phone is the recently-announced Mi Mix 3, which features a manual sliding mechanism and an incredibly high screen-to-body ratio.
Xiaomi will also open the first official Mi store in the U.K. November 10. The store will live in White City’s Westfield shopping center, the largest shopping center in the U.K. In addition to the flagship smartphone and smart home devices, the store might also sell Xiaomi’s electric scooter, portable batteries, and other products.
There were already hints of Xiaomi’s launch in the U.K., thanks to its partnership with CK Hutchinson back in May to bring its products to Three Group Europe stores. Three is one of the largest U.K. carriers and said it would sell Xiaomi phones in its stores in the near future.
Today’s announcement did not say when Three will offer the phones, though it should only be a matter of time.
Also notable is Xiaomi’s increased presence in Europe since late 2017, when the company launched in Spain with the Mi A1 and Mi Mix 2. Xiaomi then launched in France and Italy in May before launching its online Mi Store in the U.K., Germany, France, and the U.S. in late May.
Even with the potential for additional market share, Xiaomi faces an uphill challenge in the U.K. Companies like Apple, Samsung, and Huawei are well-established in the country. Even OnePlus looks to further expand its U.K. presence with additional retail and carrier partnerships in time for the OnePlus 6T launch.
However, Xiaomi saw its European market share significantly grow by over 1,000 percent for Q1 2018. Those numbers look to only increase as Xiaomi continues to expand in the continent.