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While folks in the EU will be able to opt out of the new privacy norms, WhatsApp users in the rest of the world will need to comply in order to continue using the service after February 8. Ad targeting seems to be the ultimate goal of these revised terms, even though Facebook says that most of the sharing is meant to improve integration and safety across its products.
In the wake of these developments, many companies are reportedly advising their employees to ditch WhatsApp for work-related communications. A traders body in India, WhatsApp’s largest market, is also calling for government intervention to restrict the new terms from going into effect.
Meanwhile, rival platforms like Signal and Telegram are seeing a spike in demand by those looking for a more private messaging experience.
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