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Video: Pixel teaser hints at key selling points like camera, storage and battery

Google just officially confirmed that the new Pixels will be launched on October 4.

Published onSeptember 14, 2017

The new Pixels… They’re coming, folks!

Google just officially confirmed that the new Pixels will be launched on October 4. We suspected it (that massive billboard that Google put up definitely helped), but now we have official word in the form of the video teaser above and a sign-up page that tells us to stay tuned for more on October 4.

Incidentally or not, October 4 will be the one-year anniversary of the launch of the Pixel and Pixel XL, Google’s first smartphones developed under its own brand.

Neither the video or the sign-up page mention Pixel by name, but the source code of the website includes a reference to “pixel-teaser”

The tag line of the teaser campaign for the Pixel 2 and Pixel 2 XL is “Funny you should ask…” Like last year, Google is using the familiar image of its search box to transfer some of its brand cachet to its smartphones.

The video shows a series of questions that are typed in the search box, starting with “What’s wrong with my phone’s battery?” and followed by “Why is my phone always out of storage?” and “Why does my phone take so many blurry photos?”

These appear to be strong hints at some of the selling phones of the Pixel and Pixel 2 XL – battery, camera, and storage space. We’re particularly excited about the first – battery life is the one weakness of modern smartphones, and we’d love to see Google using its best-in-class engineering resources to alleviate the problem.

Read more about the new Pixel 2 and Pixel 2 XL in our rumor roundup and tell us what you hope to see!

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