Verizon, Sprint and T-Mobile will run ads Sunday during Super Bowl LII

The NFL may have had lower TV ratings in its most recent season, but that won’t stop pro football’s biggest game, Super Bowl LII, from becoming the single biggest live television event of the year, with 100 million people expected to watch the match between the New England Patriots and the Philadelphia Eagles. As a result, the TV network that’s showing the game, NBC, is supposed to be selling ads during the Super Bowl for over $5 million for just 30 seconds of time.

AdAge reports that three of the top four US wireless carriers will be running new TV commercials during Super Bowl LII. Sprint, T-Mobile and Verizon Wireless have all bought time during the game. In fact, you can watch Sprint’s 60 second Super Bowl ad right now online. It shows a human in an android development lab that looks more than a bit like the labs on HBO’s TV show Westworld. The androids in the lab decide to make fun of their human co-worker because he spent twice as much for his Verizon unlimited plan compared to the one offered by Sprint.

T-Mobile says it will return to the Super Bowl with its own 60-second ad on Sunday. The carrier is keeping quiet on its contents, except stating it will feature Kerry Washington, the star of the hit TV show Scandal. One of the most mysterious ad buys for Super Bowl LII is from Verizon. It has confirmed it will run a commercial during the game, but aside from that it is keeping its details a secret, including its run time. This will actually be Verizon’s first Super Bowl ad in several years; the last time the carrier ran one was in 2011.

Aside from the wireless carriers, Super Bowl LII will also feature ads from Amazon to promote its Alexa digital assistant, along with another ad that will show a trailer for the upcoming Tom Clancy’s Jack Ryan TV series that will be an exclusive on the Amazon Prime video service. Monster Electronics will also show a commercial during the game to promote its new wireless earphones AirLinks Elements.