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Texts from Mom, Samsung's touching Mother's Day ad

Sunday is Mother's Day, so Samsung has released a new ad that reminds us that Moms have a way with words – especially when they text them.

Published onMay 8, 2015

Sunday May 10th, 2015 is Mother’s Day in over 80 countries including the USA, Canada, Germany, Australia, Denmark, Greece, India, Italy, New Zealand, and Switzerland. To mark the occasion Samsung has released a new ad, which in the gentlest way possible reminds us that Moms have a way with words – especially when they text them.

The #TextsFromMom ad, featuring the Galaxy S6 Edge, shows a series of lighthearted situations where Mom can text the wrong thing. Some of the classic messages from Mom include texts ALL WRITTEN IN CAPITALS, and confusing a Selfie with a normal photo. The comic reply to the ALL CAPITALS message is of course, “Why are you shouting?” To which Mom replies, “I’M NOT CAN YOU HEAR ME???”

Probably the funniest one is when Mom sends a message asking her daughter if she wants to get some ice cream, and the emoticons are not quite the rights ones. Check out the video to see what I mean.

For those in the USA, Samsung is also running a #TextsFromMom Twitter contest until 11:59PM on May 11, 2015. The handset maker is offering 3 Samsung Galaxy S6 Edge devices as prizes.

To enter you must tweet a funny or entertaining screenshot/photo of a text from your mom, including the hashtag #TextsFromMom. You must also follow @SamsungMobileUS, and have your privacy settings set to “public” to receive a Direct Message for the Entry to be eligible. One more thing, you must get approval from your Mom prior to submission!

Even if you are in a country not celebrating Mother’s Day (like the UK, which had its Mothering Sunday in March), it is still worth following Samsung’s advice, “This Sunday, give her a call.”

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