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T-Mobile: Q3 2014 growth largest ever, beat AT&T and Verizon
T-Mobile’s USA division has always been a company to get people talking. In the early days of mainstream cellular phones, users were usually complaining about poor reception and lack of stores for customer service, then a few years ago, about the lack of the iPhone.
These days however, T-Mobile has become something of an entertainment extravaganza, in no small part thanks to John Legere. The outspoken CEO, whether he is dropping F-bombs, trash talking the competition, waxing poetic in a 20-post long Tweetstorm about Apple SIMs, or even crashing parties, is arguably the most energetic, dynamic corporate leader in the telecommunication industry. He is Steve Balmer on steroids, if you will. Since the appointment, Leger has managed to reinvent his company (the “Uncarrier”) and shake things up in the industry with dynamic pricing plans and contracts.
It is no surprise, then, that today (or rather tonight), T-Mobile proudly announced it had achieved the largest growth quarter in the company’s history with 2.3 million new customers, 1.4 million of which are ordinary subscribers (as opposed to pre-paid). Additionally the company is reporting that it has already achieved its 2014 4G LTE deployment goal of reaching 250 million Americans with time to spare.
To put this into perspective, AT&T only managed to score 2 million subscribers, and Verizon 1.53 million. That’s pretty impressive when you consider that the Uncarrier is currently aiming to be America’s #3 wireless provider, yet has managed to outperform the top two, both of which have over double the number of subscribers.
What’s clear here, is that T-Mobile has something very good going for it at the moment. Bolstered by iPhone and Android sales (with the upcoming Nexus devices sure to help as well) and any number of crazy campaigns (including ones that angered Blackberry) and theatrics, things are looking up for Magenta. This of course, means good news for subscribers, as T-Mobile seeks to further differentiate itself from its rivals with new products and services.