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You told us: Here's how likely you are to switch from your current brand

We got some incredibly varied answers here.

Published onJune 15, 2022

Samsung Galaxy S22 Plus logo
Hadlee Simons / Android Authority

We buy phones from specific brands for a number of reasons. Some people buy a manufacturer’s phone because they’re loyal to the brand, while some buy a brand’s phone because it fulfilled all their needs on paper. Then there are some people who may have only bought a specific manufacturer’s device because they had no other great choices.

Either way,  we wanted to know what our readers thought about switching from their current phone brand. So we asked how likely they are to switch, and here are the results of that poll.

How likely are you to switch from your current phone brand?


We got a great response to this poll, as just over 2,900 votes were counted. The most popular pick? Well, 19.69% of respondents said it was “very unlikely” that they would switch from their current phone brand. This suggests that these readers would only switch if the current brand greatly disappoints in the future or a rival manufacturer offers something excellent.

The fight for second place was incredibly close, as 17.6% of polled readers chose “I’m staying for sure” versus 17.5% saying “I’m definitely switching.” It’s interesting to see these two diametrically opposed camps achieving almost the same percentage.

Guide: The best Android phones to get right now

In fourth place with 14.89% of the vote were the respondents who said it was “very likely” that they would be switching. Bringing up the rear was “somewhat likely” (12.86%), “somewhat unlikely” (8.89%), and “I’m not sure” (8.58%).

In other words, polled readers who said they were very unlikely to switch or were staying with their current brand accounted for 37.3% of the vote, while those who said they were very likely to switch or were definitely switching brands accounted for 32.4% of the vote. Those who said they were somewhat likely/unlikely to switch or simply not sure accounted for 30.3% of votes.


  • moabman: Jumped from LG to Pixel. Would have liked to remain with Pixel but the 6 Pro just had too many problems; primarily with the modem; so tried Samsung. And now after over a month, not sure I would ever leave. Phone has been basically perfect once I learned all the ins and outs. Well worth the 100 more (special offer and military discount). Besides I like that S-pen. No need to jump.
  • robrrt: I’ve been a loyal Samsung fan since before smartphones, but after my latest trade-in experience, that is likely coming to an end. My new marketing phrase for them is: “Samsung – we’re #1 because you’re just a number”
  • Brian Fowler: With a one year exception with the Nexus 6, I’ve been using LG phones since 2012, so whenever I do upgrade from my V60, I’ll have to pick a new brand. Not looking forward to it.
  • veesonic: Didn’t like any of the new Samsung options. I hate the lack of headphone jack, SD card, hole punch, and expensive prices. Switched to a Sony Xperia 1 III. It was still way more than I wanted to spend but at least it felt more worth it.
  • Pritesh Patel: I switched to Pixel 6 from S10 but there are some bugs that wont get fixed so most likely will switch back to Samsung.
  • My Galaxy Prime: I’ve been using a Samsung since the S3. I now have Samsung watches, earbuds, tablets, and TV’s. I’m looking forward to the Fold 4 and plan to trade in my Fold 3 to get it. Unless Samsung does something absolutely unforgivable, I’m not switching.
  • Albin: Ticked “not sure”. All my phones have been different brands. My very good current Moto Z3 Play is Moto Mod compatible, and if the series had continued beyond Z4 I would have committed to it, mainly for the excellent snap-on Mophie battery pack that doubles capacity from 3000mAh to 6000mAh – might have invested in some other Mods as well. Probably a couple or three more years from it but will be back to shopping Boxing Week sales with an open, but not an empty, mind.
  • Beardednomad: I have favorite brands but I am not brand loyal. If a phone is good enough and interests me I’ll get it.
  • David Josefsen: Well my Mi 10T Pro 5G is holding up really well so far, especially for mobile gaming! The only other brand here I can realisticly use is Scamsung ,but they curse us Norwegians with Exynos. So I’d rather buy another top model Xiaomi phone again soon!
  • Leif Shantz: I’ve swapped between brands over the years….. I’ve had 2 Samsung, 2 LG, 1 ZTE, 1 Motorola, 1 Pixel, 2 BLU 1 iPhone over the past decade….. My current phone is a Samsung Galaxy A53 5G (Upgraded from Pixel 3a) and I think it would be between Pixel and Samsung for my next phone just because of update commitments.
  • Nnaemeka Nwokocha: Using an HUAWEI device while not living in China is just not that practical. Yes, I have access to the Play Store because it’s an old device, but the update commitment was severely cut after the trade wars. So if I can afford one, a Samsung is definitely on my radar for their update comitments
  • Ben: I don’t think I’ve ever had a “mainstream” phone. From HTCEVO 3D, to Blackberry Priv, Essential PH-1, Essential PH-1 again (they don’t like swimming), LG G8X, and currently on the ASUS Zenfone 7 Pro. I have zero brand loyalty. I’m very instead to see the Nothing Phone

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