Sprint CEO Marcelo Claure confirmed on Monday that the company was “sunsetting” its half-off promotion and that the carrier will “come up with a new set of rate plans before the next iPhone”. The new iPhone is reported to arrive sometime in mid-September.
While Claure never explicitly said Sprint would introduce a price hike for its plans, he did say he would “add things that generate shareholder value.” It doesn’t take a genius to realize shareholders would much prefer to put money in their pockets rather than leave it in yours.
Claure also mentioned that Sprint’s next move would be an aggressive and “game changing” one. While those words sound like they could have come out of T-Mobile‘s mouth, Sprint just debuted two new commercials featuring ex-Verizon mouthpiece Paul Marcarelli (better known as the “Can you hear me now?” guy). He even plays Pokemon Go just to prove how hip Sprint is these days.
You still have time to take advantage of Sprint’s half-price service and you’ll be entitled to it until May 31, 2018. But there are no guarantees life after that will be quite so rosy. The half-off promotion certainly raked in new subscribers for Sprint, but the company reported a net loss of over $300 million for the quarter in which it debuted.
The final quarter of 2016 will be when the company starts looking to recoup some of its lost revenue, so get in quick if the offer is tempting. Meanwhile, despite adding over 170,000 new post-paid subscribers in Q2, 2016, Sprint lost almost double that number of pre-paid customers in the period. Not surprisingly, new pre-paid plans are also incoming.
Will you sign up with Sprint? Who do you think has the best plan right now?