When it comes to being bold and edgy, T-Mobile CEO John Legere constantly takes the cake. Legere isn’t afraid to move beyond the typical PR responses and jabs that we see from companies like AT&T and Verizon,and it’s his loose cannon personality that has at least partially attributed to T-Mobile’s recent reputation as the “cool” carrier. As it turns out, however, Legere isn’t the only one in the business willing to speak his mind.
Sprint CEO Marcelo Claure has now responded to Legere calling Sprint’s new All-In plans a “Swing and a miss”. Taking to Twitter, Claure fired off several tweets making his stance on the uncarrier pretty clear:
@JohnLegere I am so tired of your Uncarrier bullshit when you are worse than the other two carriers together. Your cheap misleading lease imitation is a joke.
You trick people to believe that they have a 15 dollar iPhone lease payment when it’s not true. You tell them they can upgrade up to 3x but you don’t tell them the price goes up to 27 dollars when they do.
You say one thing but behave completely different. It’s all a fake show. So its really #Tmobilelikehell.
Whether you agree with Sprint’s CEO or feel it’s just an angry response to T-Mobile’s aggressive marketing techniques, there are at least some that feel that Legere’s bad boy-esque attitude is more of a gimmick to make the company seem edgy. One thing is for sure though, the wireless industry has certainly changed a lot since the uncarrier initiative began, and for the better.
Even if Claure’s response seems more like a childish tantrum than anything, it’s still at least semi-refreshing to see another CEO in the wireless industry not afraid to get a little dirty and move beyond the PR-speak. Either way, it’s time to grab the popcorn and sit down — We imagine a direct response from Legere isn’t too far off and we’ll be sure to update this post when it happens.