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John Legere becomes a superhero in T-Mobile's #DefeatDuopoly campaign video
Ever since John Legere took over the CEO position at T-Mobile, the wireless carrier began to really shake things up in the wireless industry. Legere has never been one to keep his thoughts to himself, and that’s apparent in T-Mobile’s new wireless spectrum campaign.
T-Mobile will be taking part in the gigantic 600MHz wireless spectrum auction next year, and by the looks of it, Verizon and AT&T will likely dominate the auction. This will in turn give the two carriers control over most of the low-frequency spectrum that the FCC is auctioning off, which arguably isn’t fair for the littler guys. This happened last year during the AWS-3 spectrum auction, as well.
T-Mobile’s goal is to get the FCC to reserve half of the spectrum for carriers who don’t own as much low-band spectrum, while AT&T and Verizon are lobbying for the Commission to keep the rules as they are. This is quite the daunting task for the Un-carrier, which is why T-Mobile has just launched its new #DefeatDuopoly campaign in hopes to get consumers on its side.
John Legere released a video on Twitter last night, which you can find here:
KA-POW!! That is the sound of us saving wireless competition! We need your help to #DefeatDuopoly! Watch this! https://t.co/R56ap3BZkW— John Legere (@JohnLegere) June 23, 2015
The video portrays AT&T and Verizon as the “Duopoly”, and T-Mo’s John Legere as the superhero that swoops in to save the wireless industry. While it’s obviously meant to get consumers on board with the #DefeatDuopoly movement, there is a serious message behind it. If you agree with what T-Mobile has to say, Legere is asking you to tweet @FCC using the #DefeatDuopoly tag. The FCC is voting on the final rules for the big auction on Thursday, July 16th, so there’s still time to get your voice heard.