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Poll: Do smartphone camera partnerships actually improve photo quality?

Are these deals purely for marketing or do they make a difference to image quality?

Published onApril 15, 2022

OnePlus 9 Pro camera module
Eric Zeman / Android Authority
OnePlus 9 Pro

Update: April 19, 2022 (1:20 AM ET): Thank you for voting, this poll has now concluded. You can check out our dedicated poll results article over here.

Original article: April 15, 2022 (4:30 AM ET): Smartphone manufacturers have been teaming up with camera-related companies for over a decade now, dating back to Carl ZEISS and Nokia. This trend has continued unabated in recent years as mobile brands try to stand out in a crowded space.

Do these partnerships between smartphone manufacturers and camera/photography brands actually improve image quality though? That’s what we want to know from you in our featured poll today.

Do smartphone camera partnerships result in better photos?

1294 votes

Some of the most prominent partnerships today include OnePlus and Hasselblad, vivo and ZEISS, and HUAWEI and Leica. We even saw shaky rumors of a Samsung/Olympus partnership and a realme/Kodak deal last year, but these clearly didn’t pan out.

So do you think these deals result in better photo quality? Vote in our poll above and leave a comment if you’d like to elaborate on your decision.