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Samsung will try to offer a mobile video service
Samsung is setting aside “tens of millions of dollars” in the hopes of starting a new mobile video product. Code named Volt, the product will likely include music and other media services but will initially focus on video experiences on a mobile device.
The service is being overseen by John Pleasants, a former Disney mobile service manager. He has already spoken to Hollywood talent agencies in the likely hope of finding as much original video content as possible (as in, talent for programs that Samsung would introduce).
Similar mobile video service are also being started by companies such as Snapchat, Twitter and Instagram, although these services will focus in the beginning on more user-generated mobile videos. Basically, mobile companies want to try and replicate the success that mobile games have had in the last decade with growing revenues.
But Samsung has tried similar ventures in the past and failed rather miserably. As The Information reminds us, Samsung tried to drive download sales through its Samsung Media Hub but stopped the service once Google pressured Samsung not to replicate functionality that it already offered through its Google Play store.