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Samsung ‘store-within-a-store’ coming to UScellular locations

UScellular is beginning to set up Samsung 'store-within-a-store' models that put the Korean tech titan's products on display in a dedicated location.

Published onAugust 19, 2016


Samsung has long had a marketing concept up their sleeve that sets their products apart from the rest in brick-and-mortar locations. Although their “store-within-a-store” model has proven effective with larger retail partners, the company hasn’t been able to find a foothold in mobile network stores. Now, however, UScellular is being the first dedicate space to Samsung in their locations.

The first Samsung micro-store is a 100 square foot open-concept affair set up in a UScellular location in Madison, Wisconsin. Over the next to months, the mobile carrier will be expanding this model to nearly sixty locations all around the United States.

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Samsung store-within-a-store will naturally deal only in Samsung products. These spaces will be a play space to experiment with the latest technologies from the Korean tech titan, including Gear VR. Products that will be on display include the Galaxy S7 series, the Galaxy Note 7, and Gear S2 smartwatches.

UScellular isn’t exactly the largest carrier around, but if this model proves effective, maybe Samsung will be able to get their foot into Verizon, T-Mobile, and Sprint stores.

It seems clear that Samsung is gearing up to go toe to toe with Apple this September, when the new iPhone 7 will be pitted against the variety of flagships the Android smartphone maker has been putting out this year. Many users have fallen in love with the curved “edge” design and seemingly now-standard waterproofing, but will it be enough to coax iPhone users from their beloved brand? Let us know your take in the comments below!

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