Samsung is usually pretty good at producing clever ads to showcase what their products can do. The ‘Holiday Dreams‘ and ‘Kristen & Dax‘ ads are particularly entertaining, and show off the company’s product quite well. However, in their new short ad, they’ve created something significantly more creepy than they ever have: a snowman with moving eyes and a beating heart.

In the video, Samsung builds a run-of-the-mill snowman, only the company uses three Galaxy S5s as props to make it come alive. The S5 handsets are running 20-minute long YouTube videos of eyes and heart animations, and can actually be downloaded from the Samsung Mobile UK YouTube channel.

As creepy as the snowman may be, the video points out that the Galaxy S5 is water resistant, and this is a pretty unique way of showing that off. Check out the video embedded above to see the snowman come to life. Looking for more information on the Galaxy S5? Check out our full review!