It’s no secret that Samsung is staring down the barrel of a tough year in 2016. Even though the company is one of the biggest names in the electronics industry, two of their main games – high-end smartphones and smartphone components – are experiencing a worldwide dip that is only expected to get more intense. Not one to take their knocks lying down, Samsung is attempting to innovate their way into new avenues to stay relevant in the tech field. Next up on this list? The Samsung Smart Windshield.

It’s basically a heads up display for motorcyclists, and it looks rad as hell. The smart interface aims to make staying in touch with the road and your life easier than ever while on your bike. This effectively removes the temptation to check your smartphone while you’re cruising, and it makes navigation a breeze. The system syncs up with the user’s smartphone to deliver notifications right to their periphery so that they don’t ever have to take their eyes off the road. It can also automatically respond to texts and emails with pre-programmed responses.

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Now, some naysayers are claiming that this will only serve to distract motorcyclists, and that motorcycles are already dangerous enough without cramming non-essential information into the user’s face. While it’s true that riding a motorcycle statistically isn’t the safest way to get from A to B, motorcyclists really do need better ways to navigate and stay aware of what’s happening in their world. BMW and Reevu have been experimenting with helmet-based HUDs, but this Smart Windshield seems like a better option. Since it’s integrated with the bike and not the helmet, it’s not as in the rider’s face, meaning it’s easier to ignore when focus needs to be on the road.

This is currently just a concept, but we really hope to start seeing this kind of technology in the wild sometime soon. In the meantime, let us know what you think of the Samsung Smart Windshield. Is this a what we can expect to see on all bikes in the future, or is it a potentially dangerous distraction? Let us know what you think in the comments below!

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