It’s no secret that the Galaxy S7 and S7 Edge are fantastic smartphones. While sometimes a great phone doesn’t translate into huge sales figures, this is not one of those occasions. After selling around ten million devices in the first three weeks of availability, the S7 and S7 Edge are projected to cross the 25 million unit barrier by the end of this month.
The projection comes from Daishin Securities, which estimated sales between 14.5-15 million units in the last three months, taking Samsung’s total flagship tally in the first half of the year to somewhere between 24-25 million.
The total sales figures in Q2 may only represent a little over a 1% increase over Q1, but considering the high prices of the S7 and S7 Edge (which reportedly outsold the regular S7), Samsung can expect a solid increase in revenue and profit. Daishin is forecasting an average smartphone selling price increase from $217 in Q1 to $228 in Q2.
Samsung's average smartphone selling price is expected to increase from $217 in Q1 to $228 in Q2.
Daishin is therefore predicting an increase in Samsung’s Q2 operating profit from 3.89 trillion Won in Q1 to 4.27 trillion Won in Q2. Perhaps not surprisingly, Samsung’s share price hit its highest point ($1,230) since April last year.
Korea’s Yonhap News Agency claims the success of the S7 range comes down to three factors: quality, early release and aggressive marketing. I would add a fourth though: listening to what customers want. Part of the reason the S7 and S7 Edge were so well received is because a lot of the complaints from the S6 were addressed in its successor.
What do you think of the S7 and S7 Edge? Do you have an S7 or are you thinking about getting one?