A closer look at the figures reveals that the regular Galaxy S7 appears to be the more popular of the two phones in the series, accounting for approximately 60 percent of sales during the two day period. Combined sales of the Galaxy S7 and S7 Edge reached around 60,000 units on Friday and 40,000 on Saturday. Samsung was also keen to point out that it considers Saturday a “slow day” for handset sales and so is happy with the initial performance.
While the figure may seem small in the grand scheme of Samsung’s yearly sales figures, these opening sales numbers suggest that the Galaxy S7 range is at least as popular as last year’s Galaxy S6 and S6 Edge. Given Samsung’s declining flagship mobile sales over the past couple of years, a plateau in sales performance is perhaps no bad thing.
However, those hoping that the Galaxy S7 series would substantially lift Samsung’s sales may feel underwhelmed that these new phones haven’t generated a notable boost to consumer interest. Especially as the handsets offer improved camera components, water-resistance, and reintroduced the microSD card.
Of course, Samsung’s global smartphone sales may look quite different to those of its home nation. We should probably wait for a quarterly report or two before drawing too many conclusions about the Galaxy S7 and S7 Edge’s impact on Samsung’s mobile business.