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Samsung Galaxy Note 7 whistles while working in new ad campaign

Samsung is marketing the Galaxy Note 7 not as a powerhouse entertainment system on the go, but rather as a utility belt tool to get work done.

Published onAugust 2, 2016

The Samsung Galaxy Note 7 has been officially unveiled, and naturally Samsung has prepared a handful of ad spots for this flashy new phablet. A trio of commercials is now hitting the airwaves, showcasing the Note 7’s gorgeous 5.7 inch QHD Super AMOLED display, Snapdragon 820 processor powered by 4GB of RAM, iris scanner, and fingerprint scanner.

Galaxy Note 7 vs the competition

However, perhaps what’s most important about showcasing the Galaxy Note 7 is its sense of style. Samsung is pitching this device as the ideal tool for the savvy, hardworking underdog. It’s a device for people on the go with things to do. People who need to get work done in a timely, efficient manner. People who are willing to go the extra mile for their idea or small business.

It’s a work over play emphasis, which is fairly interesting since the device’s large display and powerful processing capabilities make it a dream for entertainment or gaming. Nevertheless, Samsung is marketing the Note 7 as a tool, not a toy.

Samsung Galaxy Note 7 now up for pre-order in the US (Update: and Europe!)

It’s clear to see why. The S-Pen functionality makes this device perfect for taking notes on the go or sketching out plans on the spur of the moment. These ads throw the spotlight on the smartphone’s utility, not its luxury.

What are your thoughts so far on the Galaxy Note 7 and the way Samsung is marketing it? Give these videos a watch, then let us know your take in the comments below!

This is the Samsung Galaxy Note 7

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