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Samsung is reportedly expecting lukewarm demand for the Galaxy Note 20

The company has reportedly been careful about ordering too many components.
By

Published onJuly 9, 2020

Samsung Galaxy Note 10 Plus back standing up on table 1
TL;DR
  • DigiTimes reports Samsung worries the coronavirus pandemic will affect Note 20 sales.
  • The company has reportedly been careful about ordering too many components.
  • Sales of the S20 series may have something to do with the forecast.

Samsung is trying to keep expectations tempered when it comes to sales of its upcoming Galaxy Note 20 series, according to a report from Taiwan’s DigiTimes. The company is reportedly cautious about ordering too many components for the new phone from its various suppliers due to the ongoing coronavirus pandemic.

We’ll note here that DigiTimes has something of a hit and miss track record. The publication said in 2019 Apple planned to launch its AirPower inductive charging mat in late March of that year. Apple then canceled the accessory one week later.

That said, it’s fair to say what the report suggests makes sense. According to two separate estimates, Samsung’s Galaxy S20 phones have sold significantly worse than the S10 series. Citing data from Omdia, South Korean outlet The Elec said Samsung sold 3.5 million units of the Galaxy S20 Plus, the most popular phone in the series, in Q1 2020. A year earlier, the company had sold 5.2 million units of the standard Galaxy S10, the most popular phone in that lineup. The combination of a global pandemic and sticker shock didn’t help the S20 series fly off store shelves. And those same factors are likely to deflate the Note 20’s prospects.