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Samsung has retired the Galaxy J branding, merging it with Galaxy A

By dropping the Galaxy J line, Samsung removes the stigma around buying a cheaper and lower-specced phone.

Published onApril 8, 2019

While many of us stateside are familiar with Samsung’s Galaxy S and Note lines, the company boasts a broad portfolio of handsets aimed at the mid-tier market. It will be easier to keep track of these affordable brands going forward because Samsung is dropping the Galaxy J brand (via XDA-Developers).

In the past, the Galaxy J series has been Samsung’s ultra-affordable lineup. These handsets allowed those even on strict budgets to get their hands on a Samsung handset. Unsurprisingly, these phones were marketed to customers in areas where smartphones aren’t as prevalent yet.

As seen in Samsung’s promotional video, the Galaxy A series focuses on premium features and specs. Of course, these aspects won’t be at the same caliber as the ultra-premium Galaxy S and Note lines. The difference in quality does allow the South Korean company to keep its prices down.

Samsung Galaxy A90 "notchless infinity screen" might have pop-up camera
The Samsung logo.

As these two lines are merging, it’s unclear how Samsung plans to continue covering multiple price ranges. Chances are, Samsung will drop the price of certain Galaxy A-branded smartphones to fill in the gaps. By removing the Galaxy J brand, Samsung removes the stigma around buying a cheaper and lesser-specced handset.

We should hopefully learn more about the future of the Galaxy A line soon. Samsung has an event planned for April 10 in which we might find out details about the company’s upcoming handsets including the rumored Galaxy A90.

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