European digital publisher Axel Springer and Korean electronics manufacturer Samsung have announced a new strategic partnership that will see the two companies develop new digital media services for European customers. The first product to come out of this partnership is a news aggregation platform designed for Samsung customers.
The news aggregation service will be known as UPDAY, which will be making its debut in Germany and Poland in just a couple of day’s time, ahead of a roll out to other European markets next year. The service will feature ‘Need to Know’ information selected by a local market editorial team and ‘Want to Know’ information which will be generated automatically by an algorithm that is tailored to customers’ individual interests. It is not clearly exactly how much control Axel Springer will be exerting over the content delivered to users.
There don’t appear to be any plans to release the app on anything other than Galaxy handsets, so UPDAY will be an exclusive application for Samsung customers.
The early beta version of UPDAY will arrive on the Google Play Store and at Samsung’s GALAXY Apps service on Thursday September 3rd for users living in the supported countries.