Samsung is known for doing what it can to preempt new Apple products, either by releasing new products of its own like the Gear series in anticipation of the still-unconfirmed iWatch, or even through aggressive advertising of its existing offerings. In this case, Samsung is employing the latter of these strategies in a new ad that takes aim at Apple’s iPhone 6, which will reportedly jump up in screen size.

In the ad, an Apple user happily says that “dude, iPhone might be getting a bigger screen”. His Galaxy S5 owning friend replies by, “that hasn’t happened yet?” Basically, the purpose of the ad is that you don’t need to wait for a big screen iPhone, you can already get a high-end big screen experience by turning to Android, or more specifically turning to the Galaxy S5 (or Note 3 for that matter).

All in all, not a bad ad, as it uses the same overall “the next big thing is here” approach that Samsung ads are known for. It’s also not surprising to see Samsung attacking the iPhone 6 ahead of its release, especially with Samsung Mobile reportedly set to post the worst quarterly earnings report the division has seen in the last two years. After all, it’s no secret that the arrival of the iPhone will slow down Galaxy S sales, as history tends to show. Should Samsung really be that worried though? Honestly, no.

The Galaxy S5 is still a solid device and will better appeal to those looking for a device outside of Apple’s walled garden, and it’s only a matter of time before the Note 4 debuts and steals the limelight away from Apple once again. What do you think, should Android manufacturers be “worried” about larger-screened iPhones? Will the iPhone 6 steal any noticeable share of Android users away, providing the rumors about it prove correct?