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Roku is now a smart home company with lights, cameras, and more
- Roku has announced that it is expanding its operations to smart devices.
- All of Roku’s smart home devices will be sold exclusively at Walmart.
- Select products are available today on Walmart’s website with the rest of Roku’s lineup arriving in stores on October 17.
Roku, the brand best known for TV streaming, has announced that it will be launching a new suite of products for the home. With these new products, Roku will transition into becoming a smart home technology company.
Looking to expand past its current offerings, Roku has created a new collection of affordable products to turn your home into a smart home. The company says its initial smart home offerings will include:
- Floodlight cameras
- Indoor and outdoor cameras
- 360-degree indoor camera
- Video doorbell and chime
- Smart bulbs (white and color)
- Smart light strips
- Indoor and outdoor smart plugs
Roku claims that at launch, these devices will integrate with its Roku TV OS. This means that users can see who’s at their front door from their TV. It will also make it possible for users to view live streams from their Roku cameras. Additionally, the devices will be compatible with third-party voice integrations in addition to Roku’s own voice command system.
To distribute the new line of smart home products, Roku has partnered with Walmart to sell the items exclusively. “Branching further into the smart home category is a natural extension of our business, and we are proud to partner with Walmart to make the experience simple and affordable,” said Mustafa Ozgen, president of devices at Roku.
Roku’s new cameras will start at below $27, with the cheapest option being the Roku Indoor Camera SE – 1 Pack at $26.99. The video doorbell options will start at $79.99, lights at $17.99, and smart plug at $13.99. Select products are available right now on both Roku’s website and Walmart’s website, but will come to physical Walmart stores on October 17.