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Report says that Sprint's "Cut Your Bill in Half" deal brought heavy increase in traffic to local stores

Sprint's stores saw traffic increase seven times the industry average.
By
January 7, 2015
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Last month, Sprint began heavily promoting their new “Cut Your Bill in Half” deal which allowed customers of Verizon or AT&T to switch to Sprint and receive “unlimited talk and text… and match the customer’s data allowance for half the cost they are currently paying for their monthly rate plan.”

Even though I had several reservations about the fine print found in this deal from Sprint, others apparently did not.

As GeekWire reports, Sprint’s promotion helped bring in a large amount of new customers into their stores. The report measured foot traffic through a company called Placed, who measures foot traffic in businesses by tracking a person’s movements using their mobile phones.

According to the report, Sprint’s stores saw traffic increase seven times the industry average during the first week of the deal. During the second week, store visits declined but still stayed roughly four percent higher than the industry average.

When looking at Placed’s list of top 100 businesses based on foot traffic, Verizon continues to dominate the list for wireless store.

  1. Verizon – No. 35
  2. AT&T – No. 43
  3. Sprint – No. 87
  4. T-Mobile – No. 99

Even though Sprint is a distant third in that list, the recent promotion saw their overall market share rise nearly 3 percent from the recent increase in store visits.