Pokemon Go is kind of turning out to be more than just a mobile game. The AR offering from Niantic is on-pace to become a full-blown social phenomenon. During its first weekend live, the iOS and Android app complete outstripped the popular dating app Tinder, and it’s currently on course to overtake Twitter. And it’s not even available in all regions yet.
Within two days of launch, Pokemon Go was installed on fully 5 percent of all US Android devices, more than doubling Tinder’s now-paltry 2 percent claim. According to internet analysts at Similarweb, there are now currently almost as many people wanting to be the very best like no one ever was as there are daily active Twitter users. Researchers believe that Pokemon Go’s active usership may soon exceed Twitter’s. That’s pretty incredible.
What’s more is that engagement on Pokemon Go is through the damn roof. 60 percent of users who install the app are active users, and currently the average Pokemon Master uses the app an average of 43 minutes, 23 seconds a day. That’s more than Facebook Messenger, Snapchat, Instagram, and Whatsapp, all former titans in the app engagement category.
The interest in Pokemon Go has seen Nintendo’s stock skyrocket. Bloomberg reports that Nintendo’s 20 percent boost in stocks means that they have experienced the best one-day move since the launch of the original Nintendo Entertainment System back in 1983.
Within two days of launch, Pokemon Go was installed on fully 5 percent of all US Android devices.
What do you think of Pokemon Go’s rise to stardom as a phenomenon that has already become nearly ubiquitous? The app isn’t even officially available in parts of Asia or Europe yet, and since Pokemon boasts an essentially global fanbase, we can only expect these trends to continue in their upward trajectories as it becomes available in these regions. Let us know what you think of the app, and voice your support for the best Pokemon Go team, the Mystics, in the comments below. (Valors feel free to take a hike.)