The inevitable has happened. Less than a week after posting 50 million installs on Android (and 75 million when combined with iOS), Pokémon Go has now surpassed 100 million installs worldwide. All in less than a month since it first debuted in Australia and New Zealand on July 6. What’s even better news for its developer Niantic, is the fact that the game is raking in $10 million every single day.
With that in mind, it’s a little surprising to see App Annie reporting that Pokémon Go’s massive financial success and enviable engagement rate hasn’t come at the expense of other games and apps. While the daily revenue figures for games not including Pokémon Go did drop in the first week of the game’s release, revenues have essentially returned to what they were before the launch of Pokémon Go.
Furthermore, App Annie notes it has “not noticed any meaningful declines in daily revenue for top-grossing games like Mobile Strike, Clash of Clans or Candy Crush Saga”. The reason for this, according to the app market researcher, is that “the majority of game revenue comes from a small minority of users and these players are unlikely to be deeply engaged across a multitude of top-grossing games.”
Considering the engagement rates of other popular apps like Facebook, Tinder and Snapchat have not dropped, Pokémon Go has been credited with “successfully acquiring a sizable chunk of previously “non-mobile time”.”
But besides just convincing mobile users to spend even more time on their smartphones than they already did, Pokémon Go has also been a watershed moment for AR generally and AR gaming in particular, as well as opening up whole new revenue streams for existing apps and real-world businesses.
How much time do you spend on Pokémon Go? Any idea how much money you’ve spent?