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You told us: You don't think color is a phone feature

It turns out color isn't actually a phone feature after all, according to polled readers.

Published onOctober 23, 2023

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Color is one of the first things we notice about a smartphone, way before other factors like performance, cameras, and battery life. But does a phone’s color count as a feature, though?

That’s the question we posed to you last week. There are compelling reasons for and against a phone’s color being a feature, and here’s what you told us.

Is phone color a feature?


Just over 1,200 votes were tallied in this survey, and it turns out that almost 60% of respondents felt that color wasn’t a smartphone feature. A couple of reader comments pointed to phone cases covering up the color as one reason why a phone’s color scheme doesn’t really count as a feature.

Meanwhile, ~27% of surveyed readers said a phone’s color was indeed a feature. At least one reader said color was one factor in their decision to buy a smartphone.

Finally, ~14% of respondents said that it depends on the handset. We can understand this stance, as some phones might only be available in drab colors while models are available in standout color schemes.


  • p3108: A part of the decision making process to upgrade our Pixels was the availability of Hazel and Rose on the 8.
  • Farhan Tajuddin: The fact that most people always use a phone case pretty much says it all.
  • Jillian Morgan: My biggest issue with colour-as-a-feature is when multiple device variants in a series (the Pixel lineup for example) have their own colour selections. Maybe I want the model B but in colour A, so why do they limit the selection?! Frustrating.
  • Cameron Rogers: Don’t almost all of us cover that said color with a phone case anyways? So what’s the point? Alot of phones come with colors that don’t have matching cases. I’m not using my expensive investment without a case just to show off it’s color.