Entry-level OPPO Neo 7 officially announced

Today, OPPO has unveiled a new smartphone in its Neo line-up, known as the Neo 7. Much like the Neo 5 and 5s that the company unveiled earlier in the year, the Neo 7 certainly fits into the entry-level category of the market.

For hardware, the Neo 7 comes with a 5-inch display that packs a rather meagre 960×540 pixel resolution. Something closer to the 720p mark would have been nicer, given the 5-inch display size. The phone is powered by a 1.2GHz quad-core Qualcomm Snapdragon 410 SoC, paired up with a single GB of RAM, 16GB of internal storage and a 2,420mAh battery. There’s also an 8 megapixel rear camera complete with LED flash and a 5 megapixel front facing camera. Overall, the base specifications are a modest step up from the Neo 5 handsets.

The Neo 7 also comes with dual-SIM support, a microSD card slot and 4G LTE connectivity, which are nice extras. OPPO’s Android Lollipop based Color OS 2.1 forms the base of the software experience. The company has also thrown in some rather novel software features, including a Lockscreen Magazine, its Beautify 3.0 camera filters, and Screen Flash for selfies.

While the hardware doesn’t quite keep up with the likes of the Moto G, the Neo 7’s design certainly looks sleek, in both the black and white/gold color options. The smartphone measures 142.7 x 71.7 x 7.55 mm and weighs 147 grams.

The limited specifications certainly suggest that the Neo 7 will come at an affordable price point, although OPPO hasn’t revealed pricing information just yet. The company has mentioned that there will be three models available, one for the US market, one for India and a general international model. The smartphone should be available to purchase in the next few weeks.