With the new 5G-capable Find X2 series, OPPO is now taking on a bigger challenge: the high-end Android market.
The OPPO Find X2 series
The brand-new Find X2 series is an all-around powerhouse with premium specs in every category. It runs with a 120Hz refresh rate for a smooth, vibrant picture on the large 6.7-inch screen. The Find X2 also features the brand-new O1 Ultra Vision Engine to give videos an HDR boost.
The OPPO Find X2 series also supports the versatile camera system, a Snapdragon 865 chip, and ultra-fast 65W SuperVOOC 2.0 Flash Charging to bring the battery up to 40% in just 10 minutes. At this pace, a fully charged battery is just 38 minutes away! It all runs on the new ColorOS 7.1, which is based on Android 10, for the newest, smoothest experience.
The Find X2 shows OPPO’s aspirations not only to enter the high-end game but to lead with advanced technology and innovation. OPPO is making a commitment to upgrading its entire product fleet and bringing more powerful 5G experiences to people’s daily lives.
Why launch now?
Going high-end has become an industry trend. While OPPO has been known for its innovation — particularly in Asia — it has to become a global company to be seen as a market leader. OPPO’s innovation and powerful research and development department positions it perfectly for a strong push into the high-end category.
Premium smartphones dominate the tech market, and many consumers are choosing to go premium as they shop for new devices. The demand for products in the $600 to $800 price range has grown by 31% while the demand for $800 to $1,000 products has grown by a massive 60%. As 5G continues to grow in 2020, the high-end segment is also expected to grow to the tune of 150 million units in 2020 alone.
Innovation is the key
Since its founding in 2008, OPPO has continuously sought to innovate and change the smartphone game. OPPO’s portfolio includes the then thinnest smartphone, the OPPO Finder, and the first smartphone with a rotating camera, the OPPO N1. The innovation has never slowed down, as OPPO has continued to develop slimmer bezels than ever. OPPO has also made a commitment to invest RMB 50 billion ($7 billion) in three years into the research and development of hardware and software and other frontier technologies including 5G, AI, AR, and big data; not to mention the 5G Landing Project, an ongoing initiative to collaborate with dozens of global partners and promote the implementation of 5G products.
What’s next for OPPO?
Consumers in the premium segment are often looking for more than just a phone; they’re looking for an ecosystem. That’s why OPPO is going beyond the Find X2 and launching smart earphones, smartwatches, 5G CPE, and more in the near future. OPPO is already shipping more units overseas than domestically, but these new developments are poised to enhance that reach even further.
In the quest to become a truly global name, OPPO has formed partnerships with several key influential brands including the Boston Marathon. In the future, Boston Marathon runners will be able to use OPPO watches to monitor various health data during the race. OPPO has also formed partnerships with Wimbledon and the French Open as an official partner. The brand seems determined to continue expansion into some of the toughest premium markets on the planet. And if OPPO’s track record is any indication, it is on track to achieve these goals.
OPPO is already present in more than 40 countries and regions worldwide, and it’s expanding rapidly. It is already in 11 European nations and will enter Germany, Ireland, Romania, Portugal, and Belgium in 2020. OPPO has just entered the Mexican market and plans to expand throughout Latin America.
The Find X2 Series is just the beginning, OPPO is bringing its long history of innovation to the far corners of the world.