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OnePlus is loud and unashamed of it

OnePlus has made a name for itself with controversial marketing techniques, but the company says that it has no intention of changing its methods.

Published onJune 24, 2015

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Drip, drip, drip… that’s the sound of the latest OnePlus Two leaks that have been fed our way over the past week or so. The company has made quite a few announcements, yet we still know so little about OnePlus’ next smartphone. Whether you think OnePlus’ marketing techniques are tedious, intriguing, or just a sign of the times, it’s clear that they know what they’re doing and are unashamed of their techniques.

In a blog posted published earlier today (another wonderful marketing stunt in itself?), OnePlus admits that its marketing team can be rather loud and divisive, but says that it all stems from their own enthusiasm for discovering new tech, combined with their limited resources available for what we might call, more typical marketing expenditure.

OnePlus states that its marketing budget is quite small, so it has to make multiple, loud announcement in order to keep up with the “big guys”. Clearly, exposure is a necessary part of doing business, but OnePlus also wants to use marketing to help people get excited about discovering new tech, as a way to appease the company’s fans. We are used to hearing leaks from “industry sources” in the run-up to a new product and OnePlus thinks that it generates more fun and hype if it adopts this type of announcement style itself.

“Most of us here at OnePlus have fond memories of impatiently scouring the web for the latest rumors, leaks, and announcements for our favourite new tech products.”

Keeping in touch with consumers through social media, etc is almost essential these days. However, its marketing style and various gimmicks have not always worked out so well for the company.

All we know about the OnePlus Two, for now, is that it will feature a v2.1 Qualcomm Snapdragon 810 SoC and a USB Type-C connector. We also know that it will be a little more expensive than the last generation OnePlus One.

OnePlus shows no signs of changing its ways, which is probably what attracted some fans to the company in the first place. How do you feel about OnePlus drip feeding us such little teasers?

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