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OnePlus One will get a price increase in Europe on March 25th due to exchange rates

Due to the declining value of the euro, the OnePlus One's price will increase in Europe beginning Wednesday, March 25th.

Published onMarch 18, 2015

oneplus one unboxing (25 of 29)

Due to the declining value of the euro, the OnePlus One‘s price will increase in Europe beginning Wednesday, March 25th. OnePlus explains that due to the euro’s instability, many manufacturers tend to launch devices in the region for higher prices. OnePlus ultimately opted not to raise the price of its “flagship killer” when it launched, resulting in the company actually selling devices at a loss in the EU.


Beginning March 25th, the 16GB Silk White variant will be available for €299 (up from €269), and the 64GB Sandstone Black variant will be sold for €349 (up from €299). The company explains:

We sincerely wish that we had an alternative option here. We explored all possible avenues in an attempt to avoid any changes, but as a startup with exceedingly-slim margins, our current euro prices simply aren’t sustainable.

Now, these changes don’t go into effect until next Wednesday, so you can still buy the smartphone at the cheaper price until then. Even though you’ll need an invitation to purchase the phone, OnePlus is holding an open sale promotion on Tuesday, March 24th if you can’t get your hands on an invite. Moreover, OnePlus confirms that official accessories won’t be affected by the price increase.

European readers, does this affect you in any way? If you were thinking about buying the device, what are your thoughts now?

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