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OnePlus reveals new branding, but can you tell the difference?

Can you spot the difference between the old branding and the revised one?

Published onMarch 18, 2020

OnePlus Logo OnePlus 6T

OnePlus announced earlier this week that it would change its brand identity, after using the same branding since 2014’s OnePlus One. We already got a purportedly leaked look at the new identity, but the firm has now made it official today.

The company revealed the new brand identity on Weibo and on its website and, truth be told, I struggled to figure out what was actually new at first. Check out the new logo on the left and in the center, and the old one on the right.

Upon closer inspection, you might notice that the “OnePlus” font has changed, and the “1” in the logo has also been tweaked.

The slightly different coat of paint comes as the company gears up for the OnePlus 8 series. It’s believed that the launch could take place on April 15, so we’re undoubtedly expecting the new branding on these devices.

Are there any other subtle tweaks that you noticed in the new OnePlus logo? Then let us know in the comments below!