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OnePlus aims for 1 million sales in India this year

Chinese manufacturer OnePlus is ramping up its targets in India, with an aim of selling 1 million handsets in the rapidly growing market by the end of 2015.
By
July 28, 2015
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Chinese manufacturer OnePlus may have just launched its new OnePlus 2 smartphone but the company is still relying on its first handset, the OnePlus One, in developing economies as it seeks to increase sales and market share. Outside of China, the Indian market is the third largest for OnePlus (after the USA and Europe respectively) and the company has major aims for the rapidly growing market.

OnePlus India General Manager Vikas Agarwal revealed:

India is an important market for us. Outside of China, it is already the third largest market for us, after the US and Europe… We expect to sell one million units of OnePlus One and Two by December.
From day one, we’ve prioritised our product and our community above all else, we carefully listened to our users’ feedback and incorporated suggestions in building the OnePlus 2.”

The Indian smartphone market is one of the world’s fastest growing market and with over 19.5 million smartphones shipped in the first quarter of 2015, the market has plenty of potential for OnePlus to tap into. OnePlus launched its first smartphone in India in December and has sold 250,000 units to-date and based on this, it’s fair to say that the OnePlus 2 will make up a large number of the 1 million sales target.

OnePlus’ latest smartphone certainly delivers on its aims of being the 2016 Flagship Killer, having picked up the mantle from the OnePlus One, which was the self-acclaimed 2014 Flagship killer. The OnePlus 2 brings the latest hardware including a Snapdragon 810 processor, a 3300 mAh battery and a 13MP camera with f/2.0 aperture, laser autofocus, 1.3µm pixel size and optical image stabilisation and combines these with future proofed specs such as 4GB LPDDR4 RAM, the brightest smartphone display on the market and much more.

The resulting handset has impressive specs but even more impressive is the affordable price tag; the OnePlus 2 will retail for $329 for the 16GB/3GB RAM version and $389 for the 64GB/4GB RAM model, which equates to €339 and €399 respectively. In India, the handset’s price tag reflects the company’s aims with the 16GB version retailing for Rs. 22,999 ($359) and the 64GB model retailing for Rs. 24,999 ($390).

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Given the impressive price tag and the fact that the OnePlus 2 will be significantly cheaper than flagship rivals, the smart money would be on OnePlus achieving its sales targets.