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OnePlus 3 oversells in Europe, OnePlus forced to halt sales

OnePlus's previous devices didn't do spectacularly in Europe, so they seriously low-balled projected sales of the OnePlus 3 in the area.
By
August 3, 2016
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If you’re a member of the OnePlus community, you might have noticed that shipping estimations for the device have been steadily increasing since its launch. Today OnePlus revealed that this is because sales in mainland Europe had far exceeded the company’s expectations. To get caught up, OnePlus is halting orders on the OnePlus 3 in a slew of countries starting August 9.

The OnePlus 3 has certainly been making waves in the mobile world for offering incredible specs at satisfyingly affordable price. Sales of the OnePlus One and OnePlus 2 weren’t particularly sparkly in Europe, where users trade in their phones less frequently than in the US market and where OnePlus hadn’t particularly proved itself as a brand.

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The company simply wasn’t ready for the massive outcry for their new device. Regions that will be affected by the temporary halt in sales include Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia and Spain. Although not a part of Europe, sales in Hong Kong will also be suspended.

OnePlus hopes to resume offering the OnePlus 3 in these regions starting September 12th. If you live in one of these affected areas and have been wanting to pick up a OnePlus 3, it looks like your window to get your order in just got truncated. Probably best to pull the trigger on that purchase before next Tuesday.

OnePlus hopes to resume offering the OnePlus 3 in these regions starting September 12th.

Some are claiming that this is a massive marketing misstep for the company, arguing that longer wait times are preferable to denying sales outright. By the time September rolls around, interest in the device may have waned, and potential sales might be gone for good. But what are your thoughts regarding this temporary halt in sales? Let us know in the comments below!

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