How to watch the Nothing Phone 1 launch event

The hype machine has been churning hard for the Nothing Phone 1 over the past few weeks. At this point, we already know pretty much everything there is to know. However, we are missing some key information — most notably the phone’s price.

That all ends today. Starting at 16:00 BST (11:00 AM ET), the Nothing Phone 1 livestream will divulge all the remaining secrets. That will include the phone’s price as well as the few remaining unknown specs.

You can watch the livestream right here using the YouTube video embedded above. Judging from the previous Nothing event, it should last around 30 minutes or so.

See also: Nothing’s first phone isn’t a flagship and that’s a good thing

Ultimately, the price of the phone is going to be the biggest news of the day. If Nothing can keep the phone cheap, it will immediately stand out amongst the boring mid-rangers on the market. With the phone’s cool look and interesting light-up “Glyph” interface, the phone is a breath of fresh air in a tired market.

However, if the Nothing Phone 1 livestream ends up showing off a $500+ premium mid-ranger, it could be bad news for Nothing. A price well above the $500 mark could put the phone at risk of losing sales to phones with bonafide flagship specs, such as the Samsung Galaxy S21 FE and the Google Pixel 6.

We’ll find out soon enough what Nothing has in store for us.