asus-zenfone-3

Computex is Asus’ stomping ground, but this year’s edition may not see the introduction of a new ZenFones series. Talking to Taiwanese media, Asus CEO Jerry Shen said that the next generation ZenFone devices will be launched in June.

Technically, Computex happens in June – the show starts on May 31 and ends on June 4. However, Asus’ Computex Zenvolution event is set for May 30, and it’s co-branded with Intel.

Asus has been one of Intel’s biggest allies, but since the chip giant surrendered in the mobile war, Asus has had to find new suppliers. ZenFone 3 phones will swap the Atom processors for chips from Qualcomm or MediaTek, with the former set to power 90% of the models, according to Shen.

That means the Zenvolution event on May 30 may be dedicated to Asus’ other big business, laptops, while the ZenFones will be introduced at a later date.

According to Shen, the new ZenFone generation will hit stores in six countries by August. The executive even tipped some of the models that are coming, including the ZenFone 3 Max (which is expected to make up the bulk of the sales), Zenfone 3 Deluxe, and Zenfone 3.

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Asus is not messing with a winning recipe: the new devices will be “mainstream,” said Shen, who added that smartphone revenues in the first quarter of 2016 grew 40% year-on-year. That’s quite impressive in the current market and it’s easy to understand why: ZenFones offer top specs without breaking the bank and they are widely available in developing countries. In fact, Shen said that most of the growth is owed to strong sales in Southeast Asia, Brazil, Russia and Europe.

Thanks to the Red Dot design awards, we have an idea of what to expect from the ZenFone 3’s  – check out the image at the top of this post.

What do you hope to see in the new generation of ZenFones?