htc-ceo-cher-wang

Robert Scoble

HTC is slated to announce its next smartphone in New York City on Tuesday, October 20th, where we’re expecting the Taiwan-based tech giant to unveil the heavily-rumored One A9. HTC needs a smartphone that will sell, and according to Cher Wang, the company’s CEO, it should have no problem in that area. In a letter sent out to employees earlier today, Wang said that the upcoming HTC smartphone will be a good alternative to Apple’s iPhones.

This should come as no surprise if you’ve been keeping up with all of the One A9 leaks and rumors as of late. According to the slew of leaked photos making their way around the web, the One A9 will look extremely similar to Apple’s most recent iPhone 6/6 Plus line. The new phone will “strike a balance between beauty, performance and simplicity,” Wang continues. This, she says, will make it a good alternative to the iPhone.

After cutting 15 percent of its workforce due to poor sales and posting yet another unfortunate quarterly loss this year, the new handset needs to perform well to keep HTC afloat. The company has also recently been dropped from the TWSE 50 Index, which is the stock market index of Taiwan’s 50 largest firms.

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