motorola president Sergio Buniac Motorola

  • Aymar de Lencquesaing, the president of Motorola, stepped down Monday and will be replaced by Sergio Buniac.
  • Mr. de Lencquesaing was president of the company for two years, and is leaving to spend more time with his family.
  • The president stepping down comes on the back of some serious shakeups at the struggling smartphone company.


We’re only about to end the first quarter, and it’s already been a whirlwind year for Motorola. First, there was a major leak of upcoming smartphone details, then there was a massive layoff at its Chicago offices, and then the alleged cancelation of one of its upcoming smartphones. Amid this turmoil, Motorola is also going through a leadership change.

Aymar de Lencquesaing was the Chairman and President of Motorola from April of 2016 through Monday, March 26, according to his LinkedIn profile. Before that, he was the president of Lenovo, Motorola’s now-parent company. Mr. de Lencquesaing announced his intention to leave the company earlier this year, “to spend less time on a plane and more time doing the things he loves outside of work – like spending time with his family.”

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Replacing de Lencquesaing is Sergio Buniac, pictured above. He has worked for the company for over 20 years and most recently served as the SVP and General Manager for Motorola’s Latin America operations. According to the Motorola press release, Motorola is now number two in the Latin America market, which no doubt strongly influenced Buniac’s movement to this new position.

To its credit, Motorola doesn’t shy away from the fact that the company has been quite tumultuous over the past few years. “We realize we’ve had a great deal of transformation over the past years,” the press release states, “and we’re grateful for our fans’ support and commitment.” The company then explains that it looks forward to sharing its first products for release in 2018 sometime in April, so we can all look forward to that.

However, that release announcement most likely won’t involve the Motorola Moto X5, as an anonymous source says Motorola canceled the phone’s development.

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