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Indian smartphone company Micromax has arrived in the Smart TV segment with a bang, with the launch of their affordably-priced Canvas Smart LED TV series. In India, Micromax is known more for its budget-friendly smartphones than its existing range of LED TVs. However, The company has now joined the Smart TV game with its new range of Android-powered Smart LED TVs, available in 32-inch, 40-inch, and 50-inch variants.

Except for the difference in their screen size, all three models share the same specifications and features for the most part. The Canvas Smart LED TVs sport a sleek design, Full HD displays, with a 60Hz refresh rate and  a 178 degree viewing angle. The features are certainly impressive across the board, such as wireless smartphone control, Quick Boot technology that boots up the television 80 percent faster as compared to other Smart TVs, and a section of frequently visited apps displayed at the top of the screen.

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Needless to say, Micromax’s Smart LED TVs come with in-built Wi-Fi, which allows you to access your favorite apps and media content. The new TVs will arrive with Google Play Store pre-loaded, to allow you to download supported apps, including Micromax’s M! Screen, and M! Connect, for enhancing the smart experience.

By installing the M! Screen and M! Connect apps on a Canvas smartphone, you can control a Canvas Smart TV in different ways. For instance, you can create a replica of the TV’s remote or mirror the TV screen on your smartphone, as well as adjust the volume, browse channels, open media files, and transmit multimedia content from the phone to the TV using a virtual mouse. With Miracast support, you can cast the mobile screen on the TV to play your favorite Android games on the big screen.

A Home Share feature allows you to share data, such as videos, music, and images with your family members on the same network using LAN or Wi-Fi connectivity. All the three TVs in the Micromax Canvas Smart Canvas lineup run Android 4.4 Kitkat.

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Micromax has priced the 32-inch, 40-inch, and 50-inch models at Rs 19,999, Rs 29,999, and Rs 42,999, respectively. Pre-booking for the new Canvas Smart LED TV is now open, with sales to commence exclusively on Flipkart from August 14. Booking any of the models during the pre-registration period using a HDFC card gets you a discount of 10%, as well as 25% off on the e-commerce platform, Myntra.

More smartphone players in India are now entering the Smart TV segment, with the Chinese company LeEco also recently launching their 4K Android Super TV series with a premium look and disruptive pricing. Just like the smartphone market, Indian consumers should soon be able to choose from a range of feature-packed Android-powered Smart LED televisions at budget-friendly prices.

Let us know in the comments below if you plan to go for the Micromax Canvas Smart LED TV!

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