LeEco-super tv-launch
After winning over Android smartphone users in India with their attractively designed and aggressively priced handsets, Chinese technology giant LeEco is now applying the same tried and tested formula in order to make waves in the the Indian TV set market. LeEco has just introduced their first Super TVs in India, that feature a premium look that is sure to make heads turn, and at a price that the company claims to be disruptive.

LeEco unveiled its new range of Super TVs at its product launch event in New Delhi earlier today, and the LeEco Super3 smart TV series include the Super3 X55 model with a 55-inch screen, and the Super3 X65 and Super3 Max65 models, with 65-inch displays.

All three models come with a 4K UHD display, and are powered by  a 1.4 GHz quad-core processor and Mali-T760 MP4 GPU, and run the EUI 5.5 user interface based on Android 5.0 Lollipop. While the X55 comes with 2 GB of RAM and 8 GB of internal storage, the 65-inch TVs feature 3 GB of RAM and 16 GB of built-in storage. Other features include Dolby Audio, dual USB 3.0 ports, Bluetooth 4.0, Wi-Fi, and three HDMI ports.

The TVs will come with a Super Remote Control 3.0 with four-direction navigation buttons, that you can use to access different applications and functions, and also use it as an air mouse or gamepad to control multiple devices connected to the Super TV. If you already own a LeEco smartphone, you can use it as a remote as well.

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LeEco is offering two years of LeEco Membership with their Super 3 series smart TVs that will allow you to access the company’s content ecosystem, including Eros content, without a cable connection. You also get access to content-viewing apps like Levidi, LIVE, LeView, and Panosearch, along with a special LE Key for accessing shortcuts to frequently used apps. All the three models will receive live updates to improve the user experience.

Upon purchase of any of the Super TV models, you get cloud storage space of 5TB with privacy protection to store your pictures and share them with family and friends whenever you want to. Also bundled free along with the three Super TVs is a pair of 3D glasses and a yoga stand. If all of this is still not tempting enough, LeEco is further sweetening the deal by throwing in free shipping, free installation, a 2-year warranty for the unit, and 4-year warranty for the panel. After sales service shouldn’t be a problem either, because LeEco has a 24×7 call center in India, backed by 333 service centers at prime locations.

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The Super3 X55, X65, and Max65 are priced at Rs.59,790 (~$893), Rs 99,790 (~$1491), and Rs 1,49,790 (~$2238) respectively. Pre-orders for the LeEco Super 3 series kick off on August 10, and first the first 48 hours, you can take advantage of introductory offers worth Rs 25,000 (~$373). The Super TVs will be available on both Flipkart and LeMall.

Let us know in the comments below if you plan to grab a LeEco Super3 TV!

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