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New LG TVs will use AI to better the picture and sound based on content

The TVs will also feature Google Assistant built in, as expected.

Published onJanuary 4, 2019

High-end LG televisions come with the ThinQ branding, which signifies built-in AI features. Although previous LG TVs have included Google Assistant built in and newer ones are now featuring Amazon’s Alexa too, LG will debut a new type of AI-powered television at CES 2019.

According to an LG press release, the company’s newest flagship TVs will use a new algorithm to offer enhanced picture and sound by analyzing source content as well as optimize content by recognizing ambient conditions.

In other words, if you’re watching an action film with loud explosions and big, bold colors, the TV will respond to that and alter the picture and sound to accommodate. The TV will do likewise for sports games, TV shows, video games, concerts, etc.

LG's trio of soundbars look to impress with Google Assistant and Dolby Atmos

This new AI feature is powered by the company’s second-generation Alpha 9 Gen 2 intelligent processor which will power LG’s Z9, W9, E9, and C9 series OLED TVs. The optimization algorithm was built using a database of over one million visual data.

In addition to using the visual image depicted by the TV, the processor uses the TV’s ambient light sensor to measure light levels in the room, automatically adjusting brightness to compensate as needed. No more adjusting brightness on sunny days!

LG will be showing off its new TV lineup at CES 2019 in Las Vegas, which starts in a few days. Stay tuned for more info on these and other LG product releases.

NEXT: CES 2019 — What to expect

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