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LG Display's META tech for OLED TVs will make your next TV 60% brighter

This probably won't make Game of Thrones look any better, but it's still a good move.

Published onJanuary 7, 2023

  • LG Display’s META is a new OLED panel technology introduced at CES 2023.
  • The hardware/software combo promises up to 60% brighter OLED TVs without updating the underlying panel.
  • This technology will roll out first in LG’s 2023 G3 series TVs.

When you turn on your OLED television, light blasts out of thousands of sensors through a few layers of hardware into your face. As the light travels through those layers of hardware, it gets diffused and reflected and reduces in brightness significantly. Unfortunately, this results in a dimmer picture than the sensors are actually capable of.

At CES 2023, LG Display unveiled new tech called META (we know, a terrible name). LG META, in simple terms, allows much more light to get from the sensors to your eyeballs, resulting in up to 60% more brightness from your TV. It does this through a combination of new hardware and software.

According to LG Display, a television with this technology on board could feasibly reach 2,100 nits of brightness. For comparison, the Google Pixel 7 Pro has a peak advertised brightness of 1,500 nits. So this is very, very bright.

What makes LG Display’s META so interesting, though, is that the underlying panel technology doesn’t need to change to see this advantage. If you took your current OLED TV and swapped out just the hardware layers over the OLED panel, you would get a brighter picture. This is good because it should enable a fast rollout and easily identifiable gains in picture quality.

If you want to check out META for yourself, you’ll need to buy a 2023 G3 OLED TV, as that’s the only model the display manufacturer has thus far confirmed will come with the tech.

Next: Learn who won our Best of CES 2023 Awards

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